About Us — Rice & Kendig Injury Lawyers
Your Recovery Is Our Mission.
In courtrooms across East Texas, Rice & Kendig has become synonymous with something rare: personal injury attorneys who combine big-case experience with client-focused values. Our verdicts and multi-million dollar settlements matter, but the Texas families we've helped are the true measure of our success.
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How Rice & Kendig Came to East Texas
Some law firms are built on advertising dollars. Rice & Kendig was built on a promise.
Over 50 years ago, when M. Carl Rice first opened his practice, he made a commitment that still guides us today: We treat the practice of law as a sacred trust between attorney and client — that representing the injured is not merely a profession but a calling. This philosophy is why our East Texas practice grew not through billboards but through neighbors telling neighbors about an experience that transcended typical legal representation.
Today, as we expand our decades of success into East Texas communities, we bring this same client-first approach to every case we handle. It's not just about winning verdicts — it's about rebuilding lives.
Talk to Your Attorney, Not Their AssistantSkip the gatekeepers and unanswered phone calls. At Rice & Kendig, you get direct access to the attorney handling your case — the person actually fighting for your future, not just someone taking messages..svg)
While They Focus on Their Own Bottom Line, We Focus on YoursInsurance companies answer to Wall Street. We answer to you. Our sole mission is maximizing your recovery using proven strategies that have delivered millions for clients just like you.
Faith-Driven Representation: A Higher Standard of CareWe believe each client is divinely directed to our firm for a reason. This creates a sacred trust that goes beyond typical attorney-client relationships, fueling our tireless commitment to your case.
Cross-Border Protection: Two States, One Powerful TeamAccidents don't stop at state lines — neither do we. With attorneys licensed in both Texas and Louisiana, we provide seamless representation no matter which side of the border your injury occurred on..svg)
Our Trial Reputation Gets Their AttentionInsurance companies track which firms actually litigate cases to trial and which ones fold. Our readiness to take every case to trial results in better settlement offers before we ever see the inside of a courtroom. Insurers know we mean business..svg)
No Recovery = No Fee. Period.Your financial recovery is our only goal. We advance all costs and only get paid when you do. This means we're motivated by the same thing you are: securing the maximum compensation for your injuries.
Our Values, Mission, and Vision
Our Vision
To help 2,000 East Texas families rebuild their lives over the next 5 years.
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Our Client Commitment
Every person who walks through our law firm doors deserves to feel truly heard, fully supported, and leave with complete physical, emotional, and financial recovery.
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Our Guiding Principles
Justice isn't just a legal concept — it's our purpose. Truth provides the foundation. Compassion guides our approach. Service defines our practice. Growth ensures we constantly improve. Each day at Rice & Kendig Injury Lawyers, we strive to say, "We're better advocates today than yesterday."
Fighting and Winning for Families Like Yours
The Rice & Kendig Difference: Attorneys Who Care & Win
J. Marshall Rice
Trial-Tested Excellence, Licensed in Texas
Following his father's legacy, Marshall brings both compassion and strategic brilliance to your case. His membership in the Million Dollar Advocates Forum isn't just a credential — it represents families he's helped rebuild after tragedy. His gift for translating complex medical evidence into compelling stories makes him your ideal advocate for catastrophic injury cases.
William F. Kendig
Four Decades of Courtroom Success
With four decades of victories that have insurance companies worried when they see his name, Bill combines disciplined preparation with a faith-driven commitment to your dignity. His consistent AV Preeminent ratings confirm what clients already know — when everything's on the line, Bill delivers what matters: results and respect.
Jason Nichols
Strategic Insight from Both Sides
Jason's background as both a federal clerk and a defense firm partner gives you an advantage few attorneys can offer — he knows exactly how the opposition thinks. This insider perspective, paired with his genuine interest in your story, helps him craft arguments that resonate with both judges and juries in even the most complex cases.
Franeka Taylor
Fresh Perspective, Powerful Results
Bringing fresh energy and exceptional credentials, Franeka combines judicial clerkship experience with a competitive spirit that refuses to back down. Her ballet background instilled the discipline and precision she now brings to your case, while her upbringing helps her connect with clients from all walks of life. Insurance companies quickly learn not to underestimate her determination.
Sonny Lopez
Detail-Driven, Client-Focused
Combining an MBA with years spent working directly with underserved families, Sonny brings both financial strategy and genuine compassion to your case. That early experience is the foundation of the client-first approach he still brings to every case today, fighting for the compensation clients deserve.
M. Carl Rice
The Foundation of Client-First Service
As our founding visionary, Carl's 50-year legacy shapes everything we do. His belief that legal representation is a sacred trust created our unique culture, where your needs come first. Now serving as Of Counsel, Carl ensures that while legal strategies evolve, our commitment to treating you like family never changes.
Real Stories from Texas Families We've Helped
Serving Injury Victims
Throughout East Texas
The Rice & Kendig team serves injury victims across East Texas with the same passion and dedication, regardless of location. From our downtown Marshall office, our attorneys regularly appear in courtrooms throughout the region, from Texarkana to the Piney Woods. No matter where your accident happened, we're ready to stand up for your rights in:
- Bowie County
- Cass County
- Marion County
- Harrison County
- Panola County
- Shelby County
- Nacogdoches County
Contact us
One Call Changes Everything: Let Us Fight for Your Future!
For over five decades, Rice & Kendig has transformed tragedy into recovery for countless families. Our approach is simple but powerful: we listen to your story, understand your needs, and fight relentlessly for the compensation you deserve.
The path to justice begins with a single conversation. Contact us today for your free, no-obligation consultation and discover the Rice & Kendig difference — where your recovery comes first.